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“The universe is made of stories, not of atoms.” – Poet Muriel Rukeyser

YourStoryTeller (YST) is an innovative digital storytelling platform developed by ZMQ that empowers communities to share their lived experiences through Talking Comics—a blend of visuals, narration, and local voices. By amplifying grassroots stories, YST ensures that every voice becomes part of the larger narrative of resilience, action, and change.

Designed for Social and Behavior Change Communication (SBCC), YST facilitates awareness generation, behavior change, training, capacity building, and grassroot research through interactive storytelling. It brings real issues, cultural narratives, and community-driven solutions to life, addressing critical areas such as health awareness, education, livelihoods, and social justice.

To ensure sustainability and scalability, YST has been transformed into a sustainable business model, offered as a ‘YST product’ to NGOs, CSRs, corporations, government agencies, donors, and research institutions. This enables organisations to leverage digital storytelling for impact-driven initiatives, making stories a powerful tool for change.

Baseline Research

YourStoryTeller Platform is an open-source platform designed to create digital stories in quick-time in a cost effective manner. The key features of this platform is its ready-made assets like local characters, localised backgrounds, audios & effects to produce digital stories supported by local language translations.

Grassroot Story Labs

A dedicated mobile app for the partners to disseminate their stories. The app is custom designed as per the partners needs with customised branding and storytelling approach. The app also provides detailed analytics about usage and uptake of stories. The storytelling app is promoted through Google Play Store.

Digitisation & Production

We have distilled our learning about StoryTelling. We conduct hands-on story design workshops to assist communities and organisations to tell and document their own stories. We train them to conceptualise, build storyboards, create assets and use StoryTelling platform to publish and distribute the stories.

Dissemination & Distribution

StoryTelling Clubs Storytelling clubs are established in communities, NGOs, Institutions, Corporate offices, CSRs, and Government Organisations to conduct regular focused group discussions around stories from YourStoryTeller app. Each story is supported by a discussion guide for user groups to follow. Storytelling Clubs sensitise people about grass-root issues.